We investigated the variables associated with people's willingness to read warnings on household pest-control products and their likelihood of purchasing these products. It is suggested that an expanded list of signal words might alleviate potential problems of habituation from overuse of the currently recommended terms. From the list of 84 terms, a "shorter" list of 20 signal words was selected based on measures of understandability, interpretation consistency, and conciseness. Among the other words tested, DEADLY had the strongest arousal connotation and NOTE had the least. The results indicated that DANGER signaled greater strength or arousal than WARNING and CAUTION, but the results failed to show a difference between WARNING and CAUTION. Participants rated a list of 84 potential signal words on six questions assessing strength, severity of implied injury, likelihood of implied injury, attention-gettingness, carefulness, and understandability. The third purpose was to explore the possibility of increasing the number of words that connote different levels of hazard. The second purpose was to determine whether an additional set of five terms that have been suggested in guidelines or used in previous research differs in connoted level of hazard. The first purpose of the present research was to examine whether these terms imply different levels of hazard. The three most frequently used signal words, DANGER, WARNING, and CAUTION, are often purported to convey high to low degrees of hazard, respectively. The practical and forensic relevance of these results arc discussed, including implications for hazard communication to persons of different populations.Ĭurrent standards and guidelines on warning design recommend the use of an appropriate signal word for the purpose of conveying the level of hazard involved. Two shorter lists of potential signal words were derived that more than 95% or 99% of the youngest students (fourth and fifth graders) understood. In addition, ratings of understandability by college students were predictive of the tenns that younger students left blank. Although the younger students gave higher carefulness ratings to the words than did the college students, the rank ord.er.ol the words was consIstent across participant groups. A sample of 70 college students also rated the terms on carefulness, strength, and understandabtllty. Elementary and middle school students rated 43 potential signal words on carefulness (i.e., "How careful would you be after seeing each term?). A third purpose was to develop a list of potential signal words that would be understandable to most younger persons. A second purpose was to assess the understandablhty of signal words using an objective measure based on the number of missing ratings (i.e., ratings lett blank). One purpose of the present research was to determine if the hazard levels implied by signal words connote the same relative meaning to a different population of persons, namely elementary and middle-school students. However, the tested population in almost all of these studies has used college students. FBN merchandise provided in recognition of testimonials.Several recent studies have examined the connoted meaning of signal words that are commonly used in product warning labels and signs. Testimonials are not indicative of future performance or success prices and savings may vary. FBN Brokerage services are offered by FBN BR LLC, dba FBN Market Advisory - NFA ID: 0508695. Grain market advisory services are offered by FBN CM LLC and are only available where FBN CM LLC is licensed. FBN Direct pharmacy products and services are offered by FBN Pharmacy LLC and are available only in states where FBN Pharmacy LLC is licensed. Please check with your local extension service to ensure registration status. Products sold or distributed through FBN Direct are offered by FBN Inputs, LLC and are available only in states where FBN Inputs, LLC is licensed and where those products are registered for sale or use, if applicable. *Fees may apply for certain product and service offerings other than FBN membership. All other trademarks are the property of their respective owners. "Gradable Carbon" is a trademark of Gradable LLC. The sprout logo, Farmers First flag logo, "Farmers Business Network," "FBN," "FBN Direct," "F2F," "F2F Genetics Network," "Blue River", and "Farmers First" are registered trademarks of Farmer's Business Network, Inc. Copyright © 2014 - 2023 Farmer's Business Network, Inc.
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